Online Advertising Secrets Exposed – Part 5 

This is one of the most direct ways that you can advertise online. Newsletters, often referred to as ezines are like magazines online. Most of the time they are presented in a newsletter format rather than an actual magazine. But they have one very big advantage over most types of online advertising. They are very targeted to a particular topic. They are not paid for, except with a few exceptions such as financial and scientific ezines, but are usually sent free to their subscribers. The way that the owner makes money from their ezine is through advertising, either for their own products, or other people’s products that they have an affiliate link for, so that they get a percentage of the sale.

Because the readers of the ezine have signed up for them and receive them on a regular basis, they are very targeted on their market. After all if the readers were not interested then they would just unsubscribe. Any ezine owner that has a successful ezine also knows that they have to give their readers good content and not just advertising. There has to be a balance where the main emphasis is on the content, providing good informative content for the readers that is both interesting and useful and occasional advertising. But even then to be really effective the advertising has to fit in with the context of the article so that it is more seen as helping them to find something that could help them with a problem than just trying to sell them something.

 Just a reminder from my first post I’m going Blogtipping!  That’s tomorrow!  I’ve already been scoping out some unsuspecting blogs .  I’m looking forward to sneaking up behind them and Bam!  Ha ha ha ha … I can’t wait!  Okay so as they say, small minds are easily amused.  But you have to admit, this is gonna be fun.  I already have more than 3 unsuspecting victims on my list

My list of blogtipping buds is kind of short . . . who will be joining us?

 Online Advertising Secrets Exposed – Part 4

Advertising with articles is not only an extremely effective way to advertise online it is also one of the fastest ways to see a return on your investment. If you have a limited budget then this is the way to go because it doesn’t cost anything to submit articles. It works like this; you write an article on a topic related to your business or product. Then you include a resource box at the end that has text describing your product with a link to more information. Then submit it to article directories where webmasters look for content for their websites or ezines. They then publish your article if it fits in with their site. The whole thing is done on a no cost basis and is beneficial to everyone. The ezine publisher or webmaster gets a free article, the article directory gets visitors to their site and you get publicity for your business.

Usually the only stipulation for the person publishing your article is that they are not allowed to alter it in any way. This includes keeping the resource box and link to your site at the end of the article. One of the reasons that this works so well is that the only people who will publish your article are ones that have a site on that subject. You then have a targeted audience that is already interested in the subject of your site who is reading your article and then clicking through on your link.

Online Advertising Secrets Exposed – Part 3 

Content sites are one of the more effective ways to advertise online. If you have your own content site, then you are making your own traffic by advertising in the search engines. This means that as long as your content site is on the same topic as the product that you are trying to sell, then your traffic is going to be much more targeted. The people that are going to your site are going there to find information, so it doesn’t take a genius to realize, they are interested in that topic. So, common sense tells you that to make the best use of that traffic, you have to sell something that relates to the same topic.

You need to make sure that the quality of the content on the site is good. If the content on your site isn’t any good, then the people who go to your site will be unlikely to buy from you. But if it is good, then they will be more likely to view that product as being good as well.

You’ll also want to make sure that the content on your site is mostly original. If you just have the same content that other sites have from article sites, then the search engines will just see it as duplicate content and they will not send people to your site. But if you have original content on your site then the search engines will send properly targeted traffic to you.  So if you have the right products that match the content, then you have a good chance of them converting well.

Content sites are one of the best ways of advertising online, because once the site is built and you have plenty of back links to it, then all you have to do is add content on a regular basis keeping it fresh. Another reason is because aside of the hosting costs, you have a free source of good traffic that you can send to your sales page. And in return, you’ll get targeted traffic that is interested in the product that you are selling for very little cost to you. <<– Back to Online Advertising Secrets Exposed Ecourse

Online Advertising Secrets Exposed – Part 2 

When targeting your online advertising, keep in mind that there are hundreds of millions of web users and at least some of them are probably looking for a product just like yours. This gives you a huge potential for profit if your product is good, your advertising is seen by them and if it lets them know how good your product is and why it would be a good thing for them to buy.

But if you are not targeted enough in your audience, then it is quite likely that you will either waste a lot of money, a lot of effort, or both. Many people, when they start advertising online, try to keep their advertising as wide as possible, placing ads just about anywhere. The reason behind this is usually that they think that the more people that see the advertising, the more they will sell. After all a product that is seen by millions of people will sell better than a product that is seen by thousands, right?

Although this sounds reasonable and in fact may be partly correct, it does not work in the context of getting a return on your effort and money. If you are advertising an exercise machine that is usually bought by women hoping to tone their thighs, there is no point in advertising it just as an exercise machine. If you do this you will be spending your advertising budget on advertising it to runners, body builders, people recovering from a broken leg, soldiers, athletes and who knows how many others. Unfortunately, many of these people will probably never buy it but you will still be paying for the advertising. However, if you sell directly to middle class women in their twenties, then you are much more likely to get a better return on your investment.

All of this is especially important if you are using pay per click advertising. Then you will want to make sure that the only people clicking on your ads are those more likely to buy. That way you get a much better return on your investment and your advertising will be much more successful. So ultimately, a lot less people may see the advertising, but it will be seen by those that are actually interested in buying it rather than those that will probably not.

<<– Back to Online Advertising Secrets Exposed Ecourse

I started this online course a couple of weeks ago on our other blog but I wanted to move this first segment over here also.  So, for those of you who have been following for a while, this will probably be the second time you get this.  However, keep your eyes open because the second segment will be soon after.  Enjoy!  And don’t forget … we love feedback!

Online Advertising Secrets Exposed

An overview of online advertising . . .
Online advertising can be a very cost-effective solution to promote your business or product. There are many different types and although many can give you good exposure for your money, some can lose you money very quickly if you do not know how to do it properly. Online advertising is not the same as offline advertising. It is in many ways a much more direct medium than TV or magazines.

If someone is looking at a web page that you are advertising on, then it is because they have chosen to go to that page. Of course it could be that they are just surfing around, but people these days tend to be more web savvy and targeted in what they are looking for and in the sites that they look at. Most people now use more targeted searches and so if you target your advertising well enough so that it appears in places that are highly relevant to your site, then it is quite likely that you will get a good result.

There are many different types of online advertising such as, pixel advertising, ezines, banner ads, article marketing, forum marketing, text links, pop ups, ecourses, back end product sales, content sites, pay per click, joint ventures, viral marketing, and thats to name just a few. You have to decide which is the best for your product and/or service. If you’re not experienced, one of the easiest ways is to find out what methods the bigger sellers in your market are using. If they’re successful in the same market as you, then it is a good bet that this type of advertising works well with that market. But that only means that it is a good place to start, after you have had some success, you will have a better idea of what the market wants and what other ways you could advertise to them.

Online advertising is really like any other type of advertising in that you have to know your market and what they want. You also need to know the right way to reach them. The best way is if you are a part of this market and are interested in what you are selling, so that you will know what they want. But if you are not, then it is a good idea to do some research. Visit sites that are on the same subject (especially forums) to find out what they are interested in. That way you will know what to sell them and how to sell it. Online advertising can help give you exposure to your business if it’s done properly. It can be very lucrative or you can loose some money. Do your research, advertise properly and you’ll be on the lucrative side with no problem at all.

Follow along with our ecourse
(new segments added each week)
Targeting Your Online Advertising – Part Two
Advertising Through Content Sites – Part Three
Advertising With Articles – Part Four
Newsletter or Ezine Advertising – Part Five