Did You Know Aweber Had This?
If you’ve spent any time at all on this blog, you’ll know Anita and I are big fans of of the big players in the business world. GoDaddy for domain names, HostGator for hosting, Wordpress for websites, and Aweber for newsletters. But my “side note” of things I had down to do today ended up in a discovery that made a HUGE difference.
I’ve never been a big fan of popups, popunders, or anything that annoys the crap out of me. Although I’ve been seeing some “less intrusive” means of pop ups that I don’t think are too bad. For some reason being able to click the box off the page itself is less annoying that a new window. Don’t ask me why I really don’t know.
So I went in search of a script or something to use to make one of those nifty subscription box page pop ups. Come to find out Aweber provides this, already built in and highly customizable. *Happy dance* All I needed to do was set it up there and use one itty bitty snippit of code that worked flawlessly on my WordPress template (speaking of, have you SEEN the new redesigned Idea Queen? I’m still working off some static pages but I may be moving it all over to blog-only format eventually).
Now for the Numbers….
I’ve always been pretty darn good about putting my subscription boxes all over the place. Every single page in the MIDDLE or TOP of the content. Not tucked away on the side. The conversion rate of visitors to subscribers was about 1-2%. Absolutely pathetic really. 1-2 subscribers a day, 3 if I was lucky, and sometimes ZERO…. for 700-1000 new visitors every single day. Yuck.
As soon as I changed it so a box would pop up (and yes of course I left the old ones in place, I’d be stupid if I didn’t), I had instant subscribers. It was added sometime this afternoon (still early evening now), and I have 4 confirmed subscribers (5 more still unconfirmed, but won’t add those in the total just yet). Now it may seem small but if you figure there’s probably more to come (and I’m taking into account it’s Thursday – not exactly my best traffic day). Averaging just 8 a day is 250 per month, which is a HUGE leap from the 25 I was averaging.
I’ll be sure to post more results later, but I just wanted to share this awesome feature Aweber has (and probably has for quite some time, I’m just now noticing it HA!). Oh, and it’s under “Web Forms”. 
Your fellow WAHM in success,
Kara
Topics: Business Stuff, Resources for Your Business | No Comments »