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November 20, 2008

Four Ways to Recession Proof Your Business

When times are rough - it’s time to get tough AND creative.  The following are a few ideas on how to boost your business even during a recession.

Free Shipping

With gas prices the way they are today - who can resist a free shipping sale?  Your customers can order from the comfort of their home, save the gas money AND not be over-charged in shipping prices.  Consider dropping your shipping rates this holiday season.



Creative Payment Arrangements

Do the opposite of Walmart - bring back the layaway plans.  Require a 10% non-refundable down payment and allow your customers make weekly payments until the merchandise is paid in full.  Another option is to offer a set payment plan.  Allow your customers to make 2 or 3 payments on an order instead of one lump sum.



Reconsider Those Auctions

I haven’t bought a present yet this year that I haven’t checked Ebay first.  We’re all looking for a better deal, a cheaper option.  If your company policies allow it, try placing a few items up for auction and see how you do.  Those fees might not be so bad anymore.



Recruit, Recruit, Recruit

Did I mention recruit?  Folks aren’t just tightening the purse strings - they’re also out looking for a way to make a quick buck.  So give it to them!  Create a knock out plan to train your recruits on how to make some quick cash for the holidays.  Work on those recruiting ads and create a start up plan no one can resist.  What can you give your new recruits to help them kick start their new business?




It’s time to get creative!


Your fellow WAHM in success,
Anita

Topics: Business Stuff, Direct Sales, Online Shopping, Resources for Your Business |

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