A Slam Against Small Business Owners
“When you buy something at a small, lesser-known online store, there’s a decent chance they will sell your address to spammers.†and, “Sign up for a newsletter? Your address could certainly get sold.â€
Quoted by Neil J. Rubenking of PC Magazine.
This was quoted on another work at home mom blog, Lynette Chandler of Tech Based Marketing who came across it by reading a recent issue of PC Magazine.
I would love to see ANY information that could possibly back this up. I’m pretty confident in saying that there is none.Â
I was extremely offended by this assumption - this assumption that is coming off as a fact to those who don’t know any better. Why attack the small business owner? The small business owner has enough to deal with as they struggle to compete with the “big guys” in the first place. We don’t need something like this to make it even more difficult.
This is a very popular magazine filled with subscribers who usually take every word to heart.
Our lists are the lifeblood of our businesses! I for one can’t stand to be spammed and I care about my subscribers - without them I wouldn’t be where I am today so therefore I respect each and every one of them as well as do everything in my power to protect them. Unlike the larger companies that don’t have nearly as much to loose.
I work extremely hard to build a trusting relationship and a strong reputation with all my subscribers, clients and customers. This is not something I’m willing to sacrafice. Are you?
Someone who is considered an expert should be sure the proper research is done before making a claim such as this.Â
Isn’t it funny when I sign up to a newsletter from a “big company” I’m bombarded with email offers from several other ‘big companies”? But when I sign up to a newsletter provided by a small business owner I get emails from that person only. How about you?Â
How many times have you purchased something from a “bigger name” only to receive an email later from someone else that just happens to be about the same product or something related to the one you just bought? So not only are they selling our email address, they’re also selling information about our purchases! How many times has that happened when you purchased from a work at home mom?
I don’t know about you but I work hard to build all my lists - very hard. Don’t think for a second I’m willing to share those contacts! They’re mine - I worked hard for them and I’m going to keep them! I don’t care what someone is willing to offer me. That’s short lived - and me? I’m in it for the long haul.Â
How many of my subscribers do you think would continue to purchase from me if they found out I sold their email address? And that’s assuming they would actually STAY on the list - which I highly doubt. I know if it happend to me, I’d be gone. You?
Gee, even if I wanted to (which I would never) I would even know how to sell the list. Do you know how?
I really could go on and on about this. This was nothing more than a slam to the small business owner who did nothing to deserve it. Apparently I’m not the only one who feels this way as it’s slowly making it’s way around the work at home mom community. See for yourself, the general consensus is … we’re offended.
- Online Stores Will Sell Your Info
This Bugs Me - Blame the Mom and Pops
Did You Know That You Were Selling People’s Information
I’m sorry but I believe this is big enough that we deserve a rebuttal. Leave a comment and share your thoughts. I’ll be sharing this post with Mr. Rubenking. I believe he needs to be made aware of what he’s done.
So, how do you feel?
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[...] Work at Home Mom Blog - A Tale of 2 Wahms wrote an interesting post today on A Slam Against Small Business OwnersHere’s a quick excerptA Slam Against Small Business Owners “When you buy something at a small, lesser-known online store, there’s a decent chance they will sell your address to spammers.†and, “Sign up for a newsletter? Your address could certainly get sold.†Quoted by Neil J. Rubenking of PC Magazine. This was quoted on another work at home mom blog, Lynette Chandler of Tech Based Marketing who came across it by reading a recent issue of PC Magazine. I would love to see ANY information that could possibly back [...]
Posted by: Magazine » A Slam Against Small Business Owners | May 16th, 2008 21:14
What a load of rubbish. I think he has a few roos loose in his top paddock. As the owner of an online store I can say that there is no way I share those addresses. I don’t like spam so I refuse to inflict it on anyone else. Most online store owners work incredibly hard to establish and maintain a good reputation. Who would want to sacrifice that by selling a mailing list? I want to build my business, not destroy it!
Posted by: Anne Maybus | May 16th, 2008 21:43
Ugh! That’s all I can think of to say without inserting a bunch of bad words in the comment box! You’d think they’d do a little research instead of just ASSuming such a ridiculous thing.
They’re probably cranky from some bad experience they had ten years ago or something.
Posted by: Loretta | May 16th, 2008 23:29
Don’t have to tell you I agree
You have suggested to me and also others on Alice’s blog too have said to “quit whining and doing something about it”. The reason I have yet to send a direct email to the editor about this is a bit of an experiment.
I want to see how well they are watching their own brand online. To me, posting it on the blog and having this kind of reaction on blogs like yours is doing something about it. In today’s world of blogging and instant publication, they should be savvy about this…
Posted by: Lynette Chandler | May 17th, 2008 15:27
How could he possibly make that kind of assumption about the online small business owner. He obviously has no idea how hard it already is to compete with big name companies - who, like you said Anita are even more likely to share our information!
There are a lot of hard-working, honest small business owners whose business could really be damaged by a statement like this - esp. by a big name magazine!
This guy has no idea!
Posted by: Lauren | May 17th, 2008 18:42
I do not appreciate this remark either about small business owners. Where does this guy get off saying we will sell addresses to spammers and also would get sold if someone signed up for a newsletter? I am sorry if this has happened to him, but it certainly is not the way we work our business.
We have reputations to keep in hand so we are not going to let ourselves be known as spammers or are we going to sell addresses to spammers. I don’t like spammers and will not become one.
I think this guy needs to apologize to all of us who are working very hard to be on the right side of the fence here.
Obviously he doesn’t know too much about us or our businesses. He should find out a little about us before he goes down grading us.
Posted by: Darlene | May 17th, 2008 22:18
I do not own a small business but I can speak from the point of a view as a customer. I prefer to deal with a small business over a corporation any day. I am treated better and if there is an issue with my purchase I feel comfortable knowing I can speak with an actual human on the telephone versus a long line of automated messages only to ultimately reach someone I cannot understand.
As far as the email issue is concerned, I have never received an unwanted email from a small business owner as I do from the larger companies I have dealt with. The way I think these companies get away with this is because they call them messages from their affiliations or sponsors.
I remember of one purchase from a certain company. As much as I would like to, I will not publish the name here. I specifically un-checked the box to receive messages from their affiliations. The very next day I received an email from a sponsor of this company. I was very angry and called to complain. I was told that it would be taken care of. It has been well over a year now and it still has not been taken care of like I was promised.
As fate may have it, I have found another website that offers the same product and free shipping and is run by a mom and her daughter. In the words of my dear sweet grandmother, God does not like ugly.
Posted by: Hannah | May 18th, 2008 12:16
I’m just dumbfounded how backwards that statement really is. I don’t even think the average small business even knows HOW to “sell their list to spammers”, let alone actually DO it. Where did they even get this idea? Something tells me this “author” got a big fat check from some big corp. Try as they might, they’ll never duplicate good old fashion customer service though.
Posted by: Kara | May 19th, 2008 08:32
Oh, good grief. I dislike blanket statments like that one. Our small business would NEVER sell our customers’ information. We pride ourselves in great service and get terrific testimonials from our customers without asking. Why would we jeopardize all that goodwill?
Posted by: Wendy | May 20th, 2008 14:21
I do agree and I think that business owners like us care more about our list than any bigger companies because we “own the business” and are answerable to our customers. Whereas the big companies, the CEOs are just “workers” and care only about the bottom line.
However, when i see forums that get spam by spammers who thinks of nothing to post a spam, or see the websites that are run by spammers, i am sure they are small opeations, and they are all over the internet - makes one wonder if these are the “small business” owners that the article is referring to. Its just sad and irresponsible that the author lump everyone in one category.
Posted by: Imie | May 24th, 2008 07:29